PR has been the bread & butter of our biz since 2017.
Once upon a time (2015) Chelsea was hired as the Head of PR for THINX, the period underwear company. She dusted off her old PR chops (her first job out of college was at a very large PR agency where she was ultimately very unhappy) and dove into the deep end during the height of the brand’s success. When she left that position, she wasn’t ready to go back to a normal 9-5 gig. To her surprise & delight, her reputation as a quirky, forward-thinking publicist proceeded her, and brands started calling as soon as they found out she was on the market. The rest, they say, is history!
Our PR offerings include:
Big picture PR strategy & positioning — before we even write a single email to a media contact on your behalf, we’ll spend 2 weeks ironing out messaging, tone, positioning, & potential angles
Timely pitching to relevant & likeminded journalists/outlets in the Women’s Health, Wellness, Lifestyle, Fashion, LGBTQ+, Tech, & Business verticals
Press gifting & samples
Capture of all earned media
Weekly/bi-weekly/monthly update & strategy check-ins (depending on scale)
Large, medium, & small press events (we’ve handled everything from a 300 person fashion week presentation, to a weeklong pop-up, to a 10 person intimate dinner, and everything in between)
Social Media is the future, baby.
We’ve been mastering social media strategy for 3+ years, and have a knack for spicing up accounts that could use a little bit of love. Our efforts over the years have grown followership tenfold, resulting in millions of impressions, and have proven to drive sales & traffic. Our social media philosophy is simple: put out the type of content we wish to see in the world. Clever, beautiful curated, friendly, & relatable. We push ourselves to think outside the trends and hone in on what folks will want to engage with in the future — making our brands leaders in a sea of overwhelming sameness. When you meet folks in person, do you want them to say “I LOVE your Instagram!”? Yeah, us too. Don’t worry — we gotchu.
Our Social Media services include:
Daily posting a mix of curated content, branded content we design in-house, and branded content you design & we help bring to life (or any combo of the above). We keep your presence relevant by using the meticulous brand work we do together at the start of our relationship to be a guiding light throughout
Weekly or monthly social analytic capturing, insights, and recommendations
Influencer campaigns from start to finish — we handle the campaign directives, budget, sourcing key influencers, outreach, negotiations, product samples, contracts/deliverables…all seen through to completion. Whew.