“There are many reasons to love this sex toy, but let’s start with the obvious: The Rimming Plug, which comes in purple, turquoise, and black, is a butt plug. Meaning, it is designed to go in the anus, and stay in the anus throughout play.”

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"And it’s not just individuals who are moving the needle. Startups are also playing an activist role, helping break taboos. There are companies offering female consumers high-tech underwear that prevents staining and sleek, inconspicuous tampon carrying cases. And there’s at least one brand that upholds the proudly feminist message that periods are not embarrassing, dirty, or a sign of weakness."

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"Perhaps the greatest potential for algorithms in the sexual wellness field might lie beyond just explorations of pleasure. According to Emily Sauer — the creator of the Ohnut wearable that allows couples to customize penetration depth to avoid pain — algorithms could help remove the societal shame of openly discussing our sexual difficulties."

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“Lunapads sent reporter Jordan Wade to the streets of Seoul to speak with activists, journalists, and other women about the challenges of menstruation while living in a place where it’s considered shameful to talk about. In the documentary, Suzanne Siemens, co-founder and CEO of LunaPads, said that after Fu Yuanhui helped to 'normalize the conversation about periods' in 2016, she hopes conversations in South Korea during the 2018 Olympics can do the same."

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"Women, who are often exploited for the purposes of sexual entertainment, need to be at the table while this content and other sextech are in development. Fortunately, Cole says, women are entering the sextech community in droves.”

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"Sales throughout March were also up for COTR, the company that owns b-Vibe, Le Wand, and The Cowgirl. Alicia Sinclair, CEO and founder of COTR, told VICE online sales across all three brands were not only about three times higher than this time last year, but that buying habits also seem to have significantly changed.”

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"Over the last week, I’ve been able to have the kind of sex I used to have — the kind that leaves me sore in the good way the next day — and it’s all thanks to this little thing called the Ohnut."

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"One company is hoping to change the game with a new lube, aptly called Hallelubeyah. It's 100% organic, designed to feel like your natural vaginal fluid, and comes in a lip gloss tube-esque container. Essentially, it's meant to be the back-to-basics, minimalist equivalent to your classic lubes, with extra cool packaging. Sound a little familiar?"

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‘This shouldn’t be a recipe for success, but they seem to be doing fine, in large part because the public relations and branding around these period undies is as distinctive as a song, as effervescent as a soap bubble, as relentlessly upbeat as an Avon lady on a mountain of uppers’ - A Celebration of the Beautiful and Lightly Deranged Emails We get from Period Undie-Makers Thinx in Jezebel n

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